Browsing the "Wal-Mart" Tag

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Green Marketing Lessons for Entrepreneurs

Transparency , product stewardship or life cycle management are some of the key hallmarks of any business, especially eco-centric businesses. Ben Grossman, through his guest lecture at Tufts University wants to bring home the point that a business can improve its branding and green marketing by concentrating on the basics.  I had the privilege of guest […]

April 2nd

Bye Bye Box: HP Packages Laptops in Eco-Friendly Bags

HP has announced that their EnergyStar Pavilion dv6929 laptop will be packaged in recycled-content messenger bags instead of the traditional cardboard boxes.  As a result, they’ve won Wal-Mart’s Home Entertainment Design Challenge, a contest open to all suppliers of consumer electronics products that focused on good design and  innovative packaging design that facilitates reducing, reusing, […]

September 3rd