Browsing the "Poland Spring" Tag

string(0) "" Loading...

Green Marketing Lessons for Entrepreneurs

Transparency , product stewardship or life cycle management are some of the key hallmarks of any business, especially eco-centric businesses. Ben Grossman, through his guest lecture at Tufts University wants to bring home the point that a business can improve its branding and green marketing by concentrating on the basics.  I had the privilege of guest […]

April 2nd

Lessons From The Greenwash Police

A few weeks ago I wrote about how the greenwash continues at Nestle Waters as their CEO Kim Jeffery Whines But Still Doesn’t Walk The Walk in a recent Businessweek article. Their Director of Corporate Communications “respectfully disagrees” with the charges. I would have written about it sooner, but I just noticed this response from […]

December 15th