Businesses can gain the respect of their consumer base by eliminating single-use and other plastics whenever possible.
Browsing the "Marketing" Tag
Today is November 21, 2016 and the one-year anniversary of .Earth, a Top Level Domain (TLD) that strengthens the voices of organizations looking to better the planet. Happy anniversary, .Earth — and thanks for all you do. The .Earth TLD offers environmental activists, NGOs, geospatial companies, and many others a platform to enhance their […]
Cleantech businesses may offer innovative sustainable energy products and services but also fail to reach their target audiences with their marketing. Cleantech marketing needs to embrace digital media wisely.
Make the most of your online marketing budget with UTM codes: use these free resources to build unique links and better track clicks and sales.
Our media company offers a range of news and lifestyle sites that inform and educate readers, but we’re also in the business of promoting cool brands with our inbound marketing services. This digital marketing technique can help even small businesses become more successful online, and it’s a key topic in the conversation about boosting SEO and […]
If you’ve got a great green product or service, but you’re struggling to effectively position your green brand and market it so that it captures the attention of your target audience, this video, from Carolyn Parrs of green marketing firm Mind Over Markets, might help you to dial in your efforts so they’re compelling and […]
Originally published Grid Freedom. Electrical contractor Dan Sullivan felt the temptation of expanding into the solar market in early 2002. Seeing it as a way to diversify and significantly expand his business, the San Diego based Sullivan answered…
While traditional brands suffer from this misconception as discussed in this great article in Venture Beat, for natural brands the missed opportunity to capitalize on the online green community is breathtaking. Unlike the mass market of traditional brands, the green world lives and breathes online! Unless you live in enclaves like Portland/Boulder/ Marin, it’s easier […]
Oringally posted at the SAP Business Innovations for Sustainability blog, cross posted with permission This blog is a follow up to my prior blog Expecting More From Business — Common Wealth Contributions By Business (Part 1) where I discuss the book Betterness: Economics for Humans, by Umair Haque as a new standard for how we measure the contributions of business to society. […]