I stood before the refrigerated case of my locally owned and operated grocery store, staring at the plastic-wrapped meats and poultry. As a vegetarian for most of my life, this is not a place I visit very often. But it was a holiday weekend, and I had offered to prepare a traditional family meal for […]
Browsing the "green marketing" Tag
Today is November 21, 2016 and the one-year anniversary of .Earth, a Top Level Domain (TLD) that strengthens the voices of organizations looking to better the planet. Happy anniversary, .Earth — and thanks for all you do. The .Earth TLD offers environmental activists, NGOs, geospatial companies, and many others a platform to enhance their […]
In times of political upheaval, green business owners may feel as if their customer base is slipping away. Sure, it may seem as if consumers are watching from the sidelines right now in the U.S., trying to anticipate how their lives and health may be affected by a Trump Administration. But now, actually, may be […]
Often, green business entrepreneurs stick with a specific, limited focus. Instead, they should think like eco-citizens by applying a holistic philosophy of sustainability to their business practices.
As green and socially conscious businesses, so many of us struggle to… Market our green products and services Find new audiences Identify new opportunities to go green—and new products and services to offer Create win-win partnerships Profit while addressing the toughest problems of our time Ready for extra help? May 22-24, 2015, green/social change business […]
This blog originally posted to the SAP Business Innovations for Sustainability Blog, cross-posted with permission. Common Wealth Contributions By Business Much to the annoyance of some past bosses, I have a habit of asking in meetings, “Why are we doing this, and what are we hoping to achieve?” The economic turbulence of the last dozen years has led to […]
It’s the hot new buzz word and seems simple at a glance. But how does a green brand…or any brand for that matter put together a strong content marketing program that drives consumers to purchase.
Note that I said, “drive consumers to purchase”, not “drive traffic to the website”. Because website traffic is not the end goal and much of content marketing can be done outside of company properties.
Developing an environmentally focused product or service can sometimes lead to companies restricting their potential customer base. While it is vital to get an initial foothold in the green and ethical sphere where consumers and businesses are actively looking for the solutions you offer, to reach more people and make more of a difference, the mass market has to be pursued.
Regardless of whether you are a seasoned veteran in the business world or not, though, you may be a little confused about how to establish your green business on the Internet. The following tips will help you get started!