Browsing the "coffee" Tag

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KonaRed Energy Drinks Serves Up A Market For Coffee Bean Wastes

KonaRed is turning the coffee berry into a sports drink. This previously discarded fruit portion of the coffee plant is a whole new market now, providing coffee growers a shot in the arm and diverting waste.

KonaRed is the fruit of the commonly known coffee plant, sourced from Kona Coffee – grown only in the Kona district on the west side of the Big Island, Hawaii. Before Kona Coffee emerges as a rich coffee bean and can make its way into coffee mugs, it has to be stripped off its skin. An estimated 40 million pounds of coffee fruit and skin gets tossed away annually in Hawaii. High labor costs make composting unviable for the coffee farmers. So when Shaun Roberts came along to buy this fruit, he was more than welcome.

December 26th