As the Important Media accounts manager, I answer all the inbound emails for our network of sites. I work with companies everyday to help promote their brands, whether it’s a helping out a local solar organization or sharing the cool products from a sustainable kitchenware company. However, I also filter through a gazillion emails from people trying to […]
Browsing the "blogging" Tag
Native advertising, or native content, is an advertising form that helps share the story of your brand, and can help boost your marketing ROI.
In today’s rapidly changing sustainable business landscape, it’s becoming increasingly important to be aware of what’s happening, emerging, and yet to be created where you could fill a need. How best to do that?
Ah, the magic of Twitter. I’ve been on there for the past year and during that time have become a green business hub of sorts. Every day, 10-20 new people “follow” me (choose to have what I say be tracked by them) One particularly interesting one was EnergyCircle.
In a miraculously concise statement of purpose, they say, “Our singular goal as a company is to take the complexity out of home energy.”
How do they do that?
Through telling their own stories. Exploring what’s going on out there. Teaching you how to best do it yourself. And know when it’s time to bring in a professional.