.Earth

Happy Anniversary, .Earth — A Top Level Domain that Brings Awareness to Global Issues

Today is November 21, 2016 and the one-year anniversary of .Earth, a Top Level Domain (TLD) that strengthens the voices of organizations looking to better the planet. Happy anniversary, .Earth — and thanks for all you do.   The .Earth TLD offers environmental activists, NGOs, geospatial companies, and many others a platform to enhance their overall missions, business models, and online branding. According to their “What’s .Earth?” page, the philosophical concept of .Earth is larger than just the environment or…

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cleantech marketing

Using Digital Media Wisely in Cleantech

Cleantech businesses may offer innovative sustainable energy products and services but also fail to reach their target audiences with their marketing. Cleantech marketing needs to embrace digital media wisely.

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customer

5 Ways for Green Businesses to Connect with Customers in Uncertain Times

In times of political upheaval, green business owners may feel as if their customer base is slipping away. Sure, it may seem as if consumers are watching from the sidelines right now in the U.S., trying to anticipate how their lives and health may be affected by a Trump Administration. But now, actually, may be the time to remember the most essential ingredient of any momentum or social change: people’s demand. A huge segment of our society, especially millennials, want…

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