5 Awesome Tips for Inbound Marketing

5 Awesome Tips for Inbound Marketing for Digital Marketing 101

Our media company offers a range of news and lifestyle sites that inform and educate readers, but we’re also in the business of promoting cool brands with our inbound marketing services. This digital marketing technique can help even small businesses become more successful online, and it’s a key topic in the conversation about boosting SEO and improving online marketing. Old Marketing vs. New Marketing Marketing has experienced a dramatic shift over the past few years as people have turned more to…

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Will Autonomous Cars Help or Hurt the Environment?

Driverless cars are on their way, whether you like it or not. Pretty soon, autonomous driving will be a thing of the present, rather than the future, and dozens—if not hundreds—of manufacturers will be offering self-driving vehicles. It’s not a matter of “if,” but rather a matter of “when.” Yet, it leaves us wondering: will these cars of the future be just as bad for the planet as our current vehicles? The answer, at least right now, is: It depends.…

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Old Bicycle Parts Are Powering a Green Economy & Improving Lives

Originally published on TakePart. By Emily Gertz A Guatemalan group called Maya Pedal designs and builds “bicimáquinas,” pedal-powered machines engineered from reclaimed bicycle parts. The different designs make all sorts of labor-intensive work easier, from pumping water to grinding corn for chicken feed. That translates directly into more money for low-income people. The average annual income in Guatemala in 2012 was $3,242, according to the United Nations. But with around 54 percent of the population living below the poverty line, most…

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Wave Energy Prize Challenge Seeks to Halve the Cost

Compared to some of the other renewable energy technologies, such as solar and wind, wave energy is still in its infancy (OK, maybe its early adolescence), and so far, wave energy advances haven’t yet come close to producing a cost-effective solution for electricity production. And yet because some 50% of the US population lives within 50 miles of the coast, if it were more feasible, both in terms of efficiency and cost, wave energy could eventually prove to be a…

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Smarter Solar Irrigation Model Uses Centralized Solar, Distributed Pumps

In rural areas of Senegal, getting water for irrigating crops often comes with a hefty price tag, not only in terms of the cost to buy the fuel for it (about $1 per day for an average gas-powered irrigation pump), and the time necessary to procure it from the nearest gas station (which could be an hour away by car), but also in regards to the polluting emissions of the pumps themselves, which are not clean-burning or very efficient. Because…

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Tackling the Global E-Waste Problem (Infographic)

Originally published on CustomMade. Last year, the world produced nearly 54 million tons of electrical and electronic products, but only a fraction of it was reused, refurbished, or recycled. With a relatively short lifecycle, e-waste now litters dumpsites all over the world, exposing humans and the environment to toxic materials. Some eco-conscious offices use industrial desks made mostly from recycled materials, while a number of homeowners have turned to reclaimed barnwood to create sustainable desks and entertainment centers. However, despite…

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Crowdfunding Tool Uses Big Data for Campaign Research and Optimization

Crowdfunding is the new fundraising darling of inventors, creators, entrepreneurs, and startups, and with good reason, as it can offer a viable way of bridging the funding gap for some products and companies. However, if all you see in the media are stories about the huge successes made possible with crowdfunding, but not highlighting the background and hard work that went into them, and you never read about the many many crowdfunding campaigns that get nowhere close to their goals,…

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