Ecopreneurs Practicing “Intelligent Fast Failure”, like Green Biodiesel LLC

Civil and environmental professor and ecopreneur-inventor Jack V. Matson, PhD. dedicates his life to practicing “intelligent fast failure,” an expression he coined to capture the essence of innovation. It’s captured in his irreverently titled book, Innovate or Die: A Personal Perspective on the Art of Innovation. As an ecopreneur, he started an environmental design firm, Matson & Associates Inc., housed in a green office building and personally holds two patents on water purification products. In Innovate or Die, Matson suggests…

Read More

Six Retail Trends You Need To Know About

The U.S. retail sector represented 4.5 trillion dollars in 2007 and so when retailers talk about trends we should listen. A new study released by The Aberdeen Group shows where retailers are going when it comes to going green. The good news is that the opportunities for eco-entrepreneurs will continue to grow. According to Environmental Leader, the new report titled “Getting From Green To Gold: Retail Success Factors and Outcomes” lists the six key focus areas for retailers: Adopt enterprise-wide…

Read More

Operating a Small, Sustainable Business: Resources for Ecopreneurs

Of the nearly 26 million business firms in the US, about 97 percent have fewer than 20 employees according to the US Small Business Administration. These small businesses account for about half of the non-farm Domestic National Product, or GDP (not that my wife and I agree that this is the best way to measure prosperity and well-being), and generated 60 to 80 percent of the net new jobs over the past decade. While big businesses fired, laid off, downsized…

Read More

How to Get an Investor to Even Listen to Your Business Idea

In past posts, we’ve covered how to write a business plan and even how to pitch a professional investor such as a venture capitalist. However, there is a missing step between those two activities, which an Ecopreneurist reader wrote in to ask about, and that is: How do you even get an investor to return your call (or email)? Although this answer is an over-simplification, I’ll recommend to you: Personal Contact. A few days ago, a venture capitalist told me…

Read More

Green Market Research in Six Easy Steps

Guest Post: This is the second guest post by Jennifer Kaplan who teaches a market research course at Marymount University in Arlington, VA and is a partner in the marketing consultancy, Greenhance LLC. — Leah So you want to get consumers to tell you what they will buy, when they will buy and why they will buy? Market research is the way. With a little time, and little to no money, you can gather consumer information that will connect you…

Read More

Greening Business

This is a guest post by John Simonetta, owner of ProformaGreen, an eco-friendly promotional items consultancy. John’s blogs are designed to keep us up to date on the “greening” of his industry. The world often perceives marketing as a wasteful practice. However, it is still essential in every business. The good news is that companies like ours, proformagreen.com are manufacturing with greener, more resourceful printing processes and materials now more than ever. Mugs, pens, tote bags, the list continues to…

Read More

The Changing Face Of the US Consumer- What It Means For Ecopreneurs

If you follow the census figures, which up to this point, those in the green field may not have done since green consumers tend to be bound by beliefs rather than income, age or education, you may not be aware of the dramatic changes taking place. Marketing green once meant seeking out consumers interested in the environment. More recently that niche has grown dramatically and gone mainstream opening up a vast army of potential consumers. At the same time, of…

Read More

Changing The Landscape Of Eco Labeling – Who Consumers Trust

Once upon a time, buying green products meant looking for a few, well established seals of approval or certification. Energy Star, USDA Certified Organic and the recycled sign were a few of the well recognized logos. Today consumers are confronted with a myriad of green images. Proprietary green brands abound issued by manufacturers, retailers and trade groups, hoping to cash in on the green movement or clarify their green credentials have created their own versions of “certification”. Some of this…

Read More

Half of All Americans Wouldn’t Buy FrankenFoods…If They Could Tell The Difference

A recent New York Times/CBS poll bears good news for ecopreneurs in the food industry. Fifty-Three percent of consumers said they would not buy genetically modified food. Unfortunately, there’s no way to tell the difference between Frankenfoods and the real thing. A new CBS News poll found that 87% of consumers would like GMO ingredients to be labeled, just as they are in Europe, Japan and Australia. Yet the U.S. Congress has never even held a vote on the issue,…

Read More