Expecting More From Business — Common Wealth Contributions By Business (Part 1)

This blog originally posted to the SAP Business Innovations for Sustainability Blog, cross-posted with permission. Common Wealth Contributions By Business Much to the annoyance of some past bosses, I have a habit of asking in meetings, “Why are we doing this, and what are we hoping to achieve?” The economic turbulence of the last dozen years has led to me wondering the same thing about how we humans conduct our economic exchange. Asking the question, “what should we want to achieve in our economies,…

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The method method: A Cleaner Clean, Design + Innovation and Just Plain Weird

How did method, in 10 years, turn the cleaning business industry upside down, redefine cleaners and set new standards for cleaning supplies?

Eric and Adam reveal their successes are tied to their obsessions! They talk about the method story in a book they released this week called ‘The method method’ (an excellent read that is both humorous and gripping). They call these core strategeies “obsessions” because they realize that unless you are obsessed about your business values and practices, they could fade away as your business grows.

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Book Review: Revolution in a Bottle—How TerraCycle Is Redefining Green Business by Tom Szaky

Like many others, we already loved TerraCycle before reviewing Tom Szaky’s book, Revolution in a Bottle—How TerraCycle Is Redefining Green Business. Szaky’s little book is incredibly readable and takes you through the ups and downs (there were lots of downs). Starting with his freshman year at Princeton and his decision to drop-out, Szaky takes us with him through every agonizing detail of the struggle to start the company and keep it afloat.  Think garbage bins filled with maggots, overflowing swimming pools filled with worm…

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Earth Day marketing without the one-time PR ‘stunts’

Earth Day takes place this April 22nd. As a green leader or entrepreneur, the day begs the question, what will you be doing? In a mad public relations world that anchors on events as a tangible “touch point” in lieu of diving into the messier (and harder to track or control) world of ‘awareness’, Earth Day is one of many symbols (i.e. polar bears) we use when speaking to some of the starker and concrete practices of the planet’s ecological…

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How Design Can Make Your Green Business Matter Even More

I couldn’t help but be curious about a book called “Do You Matter?” It is a great question for an entrepreneur to ask. And the book’s subtitle “How Great Design Will Make People Love Your Company” is compelling. Doesn’t sustainability make our companies matter? Doesn’t our value of the environment make us matter? Is design really THE thing? The authors, Robert Brunner (once a product designer for Apple and now a principal in the design firm Pentagram) and Stewart Emery…

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Book Review–75 Green Businesses by Glenn Croston

Book review– 75 Green Businesses You Can Start to Make Money and Make a Difference by Glenn Croston, Ph.D This book is a nice complement to Ecopreneuring by John Ivanko and Lisa Kivirist, in that while the latter is a lifestyle book, i.e., what would it be like to be a social entrepreneur, this book cuts to the chase and describes, as its title says, 75 different green business opportunities that people can start.  It gives a relative scale on…

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Book Review–Ecopreneuring: Putting People and Planet Before Profit, by John Ivanko and Lisa Kivirist

Book Review:  Ecopreneuring:  Putting People and Planets Before Profit, by John Ivanko and Lisa Kivirist.     “One of the biggest ironies of our growth model is that we’re coming to relize that it has failed to make our society particularly satisfied–indeed, the number of americans who say they’re very happy with their lives was higher in 1956 than it is today, though the standard of living has trebled over that half century.” Bill McKibben, in the Foreword.  In Ecopreneuring, Ivanko…

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Ecopreneurs to play a key role in Friedman’s “Hot, Flat, and Crowded”

A post by contributing guest writer Melissa Chungfat. I’ve been seeing a lot of Thomas Friedman on the tube talking about his book Hot, Flat, and Crowded. The three-time Pulitzer Prize winner is getting a lot of buzz stressing the necessity of a green global industry. Ecopreneurs are key in developing innovative solutions to deal with the tremendous global environmental problems. The book title refers to the convergence of global warming, the rise of the middle class, and the exponential…

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Van Jones’ Ecopreneurial Vision

Yesterday I had the pleasure of hearing Van Jones, author of The Green Collar Economy, talk about his vision for a green economy at The Center For American Progess. It was an oversubscribed crowd and Jones sat comfortably on an arm chair on a slightly raised platform, giving the impression of a living room chat. He started by talking about how the floor on America has been torn out, but so has the ceiling and now is the time when…

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