Book Reviews

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The method method: A Cleaner Clean, Design + Innovation and Just Plain Weird

How did method, in 10 years, turn the cleaning business industry upside down, redefine cleaners and set new standards for cleaning supplies?

Eric and Adam reveal their successes are tied to their obsessions! They talk about the method story in a book they released this week called ‘The method method’ (an excellent read that is both humorous and gripping). They call these core strategeies “obsessions” because they realize that unless you are obsessed about your business values and practices, they could fade away as your business grows.

September 23rd

Book Review: Revolution in a Bottle—How TerraCycle Is Redefining Green Business by Tom Szaky

Like many others, we already loved TerraCycle before reviewing Tom Szaky’s book, Revolution in a Bottle—How TerraCycle Is Redefining Green Business. Szaky’s little book is incredibly readable and takes you through the ups and downs (there were lots of downs). Starting with his freshman year at Princeton and his decision to drop-out, Szaky takes us with […]

November 10th

Earth Day marketing without the one-time PR ‘stunts’

Earth Day takes place this April 22nd. As a green leader or entrepreneur, the day begs the question, what will you be doing? In a mad public relations world that anchors on events as a tangible “touch point” in lieu of diving into the messier (and harder to track or control) world of ‘awareness’, Earth […]

April 9th

How Design Can Make Your Green Business Matter Even More

I couldn’t help but be curious about a book called “Do You Matter?” It is a great question for an entrepreneur to ask. And the book’s subtitle “How Great Design Will Make People Love Your Company” is compelling. Doesn’t sustainability make our companies matter? Doesn’t our value of the environment make us matter? Is design […]

February 17th

Book Review–75 Green Businesses by Glenn Croston

Book review– 75 Green Businesses You Can Start to Make Money and Make a Difference by Glenn Croston, Ph.D This book is a nice complement to Ecopreneuring by John Ivanko and Lisa Kivirist, in that while the latter is a lifestyle book, i.e., what would it be like to be a social entrepreneur, this book […]

January 23rd

Van Jones’ Ecopreneurial Vision

Yesterday I had the pleasure of hearing Van Jones, author of The Green Collar Economy, talk about his vision for a green economy at The Center For American Progess. It was an oversubscribed crowd and Jones sat comfortably on an arm chair on a slightly raised platform, giving the impression of a living room chat. […]

November 19th