John Simonetta

As the owner of the promotional items consultancy Proforma Green Marketing, I have confronted the truth that the world sometimes perceives marketing as a wasteful practice, often rightly so. However, marketing is still essential in every business.

Organic Cotton Sales Up 35% in 2009

A 2009 survey from the Organic Exchange (OE) reports that despite the 2009 global economic turn down global retail sales of organic cotton apparel and home textile products reached an estimated $4.3 billion.

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Paper USB Drives Come to Market

Recycled paper seems to be the latest eco-friendly material being used by flashdrive manufactures in the promotional products industry. The new USB 2.0 Recycled Paper Drive GP from All-In-One is a sample of these new bodies, and I have seen similar ideas from other manufactures, including a tube style Papel Recycled Paper USB Flash Drive from Hirsch Gift.

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Recycling Bin Tote Set From Norwood

What the Recycling Bin Tote Set accomplishes is a portable recycling station and a very smart promotional idea for any Ecopreneurist targeting office workers, parks, college dorms, any area where people collect in small groups.

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EcoCoolie Pocket Coolie 2.0

Numo has come back to the market with the EcoCoolie Pocket Coolie 2.0 available Feb 1, 2010. This unit is made of 1/8″ high-density recycled-open cell scuba foam and will boast a full 85% post-consumer content, and at EQP for $0.89, that is $0.10 less than the EcoCoolie version one, when it debuted last year.

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2010 Resolutions: Switch To Reusable Mugs In The Office

This is a guest post by John Simonetta, owner of Proforma Simonetta Freelance, an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry. For readers that have decided that 2010 will finally be the year to move the office away from polystyrene and paper cups to reusable mugs at the old coffee machine, here are a couple of ideas on popular models under $2. Norwood offers two…

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Recycling Bottle Caps Into Signage

The following is an interview with Ecopreneurist Alan Harris, an artist based in DFW and the founder of BottleCapArtWork.com. The company uses used bottle caps to created one of a kind corporate signage and objet d’art for clients.

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44 oz. BPA Free Geyser Collection From Glass America

Glass America has launched their new 44oz BPA free stainless steel Geyser collection. These huge stainless steel reusable bottles have a EQP of $6.99 with single color imprint. Although all Geyser bodies are finished stainless steel in color the top accents are available in Black, Purple, Blue, Orange and Green.

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Night lights: The Next Green Promo Great Idea?

Enter now the good folks at ADLites and their custom printed electro-luminescent promo night light, the most energy efficient promo night light available in the USA costing only $0.03 per year to continuously operate.

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