Jennifer Kaplan

Jennifer Kaplan writes regularly about sustainable food and wine, the intersection of food and marketing and food politics for EatDrinkBetter.com and is the author of Greening Your Small Business (November 2009, Penguin Group (USA)). She was been named one of The 16 Women You Must Follow on Twitter for Green Business. She has four kids, a dog, a hamster and an MBA - find her on .

The Green Mission Statement

You probably have a mission statement. At a minimum you probably needed one in order write a business plan. But, too often the websites of company’s that sell green products and services bury their mission statement in the deep recesses of their content. It seems standard to prominently display green-themed graphics and customer testimonials about how services surpass expectations and yield cost savings or LEED certification points. What often does not happen, however, is the public sharing of the green…

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Six Retail Trends You Need To Know About

The U.S. retail sector represented 4.5 trillion dollars in 2007 and so when retailers talk about trends we should listen. A new study released by The Aberdeen Group shows where retailers are going when it comes to going green. The good news is that the opportunities for eco-entrepreneurs will continue to grow. According to Environmental Leader, the new report titled “Getting From Green To Gold: Retail Success Factors and Outcomes” lists the six key focus areas for retailers: Adopt enterprise-wide…

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Is Green Accreditation For You?

Looking to add some credentials to your new venture? Consider joining a trade organization that provides education, technical assistance, credentials and a directory listing. In a competitive marketplace these kinds of third-party endorsements can provide you with a way to improve your qualifications, expand your offerings and differentiate yourself from the competition. One of the first and best examples of a green credentialing organization is the Green Restaurant Association. GRA provides credentials, endorsements and technical assistance not only to restaurants,…

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Wanted: Sustainable Businesses

Looking for some exposure? Green Living Project, a media production, marketing and entertainment company, is looking for new sustainable business projects to document. Its all part of a new “sustainability platform [designed] to market and promote stories about successful sustainability projects around the globe.” Using video, still photography and audio recordings, GLP creates case study documents which they then promote on their website and through “online content partners.” In 2008, GLP’s projects focused on sustainable businesses in Africa and included…

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