Jennifer Kaplan

Jennifer Kaplan writes regularly about sustainable food and wine, the intersection of food and marketing and food politics for and is the author of Greening Your Small Business (November 2009, Penguin Group (USA)). She was been named one of The 16 Women You Must Follow on Twitter for Green Business. She has four kids, a dog, a hamster and an MBA - find her on .

Remanufactured Ink And Toner Makes Good, Green $ense

Consumer Alert: There are three things you need to know about remanufactured ink and toner cartridges: They are not inferior in quality to new Original Equipment Manufacturer (OEM) products. (In fact, in 1997, the US EPA stated that remanufactured products are “as good as new.”) Using a remanufactured or any cartridge other than that of the OEM will not in fact void the printer equipment warranty. (Not that manufacturers didn’t try.  They did but the Magnuson-Moss Warranty Act of 1975…

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10 Great, Cheap, Green Office Supplies

In the past I’ve written about how you can save money by reducing the amount of paper you use and the 7 basics of green procurement (which includes defining office supplies standards). Now, let’s talk about basic office supplies that are great, green and cheap. It’s easier to buy green office products than ever before. The three largest office supply retailers, Staples, Office Depot and Office Max each carry thousands of reasonably priced products with recycled content and other environmental…

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19 Free (Green) Tools for Small Businesses

Another post inspired by a HARO request.  This time it was an ask for low or no-cost tools used by small businesses.  I did a quick search for the word “free” in my book and realized there are dozens.  Here are my 19 favorites: Free energy-efficiency information, resources, and technical advice—ENERGY STAR for Small Business provides free information, resources, and technical advice on hundreds of cost-savings practices. Includes a downloadable copy of the free ENERGY STAR for Small Business Guide,…

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Green Marketing 101: Make Green Second

Here’s a basic marketing tip: Don’t position your product as green.  Well, not primarily green. Instead, position your products and services first as delivering core consumer benefits then-as a second set of attributes-green. You may even find that your competitors are not onto this savvy positioning strategy. A couple weeks ago I was looking for examples of this principle. I wanted to show how a company’s marketing message should extend beyond greenness to appeal to other core consumer attributes people…

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Energy Efficiency Is Good For Business

Why bother improving energy efficiency? We know we should, but how do you articulate why? Of course, if there is an ROI case to be made then the analysis is easy. But really, it seems to beg a larger issue. Is there a reason beyond ROI? Whatever the industry, managing costs is good for business, and increasing energy efficiency and reducing energy costs does just that. Given rising energy prices and a growing awareness of the importance of energy conservation,…

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How Green Is Your Grocery Store?

Last night Keilly Witman from EPA’s GreenChill Advanced Refrigeration Partnership, the program that attempts to get grocery stores to reduce ozone-killing refrigerant leaks, talked at EcoTuesday in DC. What I thought might not be our most exciting topic turned out to be one of the most interesting I’ve heard in the 8 months of co-hosting these events. Ozone-depleting refrigerants are also potent greenhouse gases. One pound of the most commonly used HFC refrigerants has the same impact as about 4000…

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Cracking The Green Code

EcoAlign, the group that brought you the research that found that consumers pay attention to the ENERGY STAR label, just released their third report of the Project Energy Code series, Cracking the Green Code. This report, like other EcoAlign research is a provocative and thought-provoking exploration of the “causes and consequences of effective communications in the energy and environmental space.” The report starts by saying that marketers “are cracking their proverbial heads open trying to figure out new ways to make green behaviors…

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10 Green Ways To Cut Business Costs

Last week BusinessWeek published an article: 10 Ways To Cut Business Costs and I was pleased to see that four of the 10 were also green. It gave me the idea to write about green ways to cut costs in these difficult times. Starting with the four cited in BW, here are some ideas: Reduce energy use. Energy is the number one expense for almost one-third of small businesses, and whatever your industry, increasing energy efficiency and reducing energy costs…

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Is There Stimulus Money For You?

If you have been asking yourself this question, you are not alone. I’ve been fielding calls for two weeks from clients, friends, you name it. In my quest to come up with answers I cam upon the blog of Chad Moutray, the Chief Economist and Director of Economic Research for the Office of Advocacy at the Small Business Administration. He posted about small business and the stimulus and provided a run-down of what’s in the stimulus package for small businesses:…

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