How to Effectively Position a Green Brand

If you’ve got a great green product or service, but you’re struggling to effectively position your green brand and market it so that it captures the attention of your target audience, this video, from Carolyn Parrs of green marketing firm Mind Over Markets, might help you to dial in your efforts so they’re compelling and coherent.

In this video, Parrs shares some tips on how to:

  • Bring your product or service from the planetary to the personal
  • Balance your message with ecology, economy and efficacy
  • Avoid greenwashing
  • Work with environmentalists and corporations to solve the most pressing problems on the planet today

More green marketing resources:

  • How to Reach Green Consumers
  • Green Marketing Lessons for Entrepreneurs
  • PR Tips For Green Entrepreneurs

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About the Author

lives in southwestern New Mexico and digs bicycles, simple living, organic gardening, sustainable lifestyle design, slacklining, bouldering, and permaculture. He loves good food, with fresh roasted chiles at the top of his list of favorites. Catch up with Derek on Twitter, RebelMouse, Google+, or at his natural parenting site, Natural Papa!