How saving water could save your business irrespective of the industry your business operates within, the potential for savings and improvement is always present. From saving water to reducing your carbon footprint, the modern age is dominated by a keen focus on environmental preservation and the monetary gain it can produce.
As one of our most precious commodities, water is naturally something we want to protect from over consumption but how exactly could saving water save your business?
Consumption and water bills
Despite the fact water covers around 70% of the Earth’s surface, the amount available for consumption is startlingly low. Only 2.5% of the world’s water is fresh water with less than 1% of this available for consumption (the remainder being located in the polar ice caps or underground).
Unfortunately, this short supply is matched with high demand from both corporate and domestic spheres. The average UK resident gets through 150 litres a day and with global water demands expected to almost double over the next decade, this is putting an insupportable strain on our limited water supply.
In reaction to this, it is unsurprising that the price of this commodity has increased over time. Water companies have attempted to provoke a more conservational response from users by targeting their wallets with reports from the beginning of this year revealing water bills had risen by 5.7% on average.
For businesses, this means reducing consumption could directly lower your financial outlays. Those who are more efficient with their use of water are often rewarded with lower rates and more competitive tariffs, helping to keep a watchful eye on their bottom line.
Even something as simple as fixing water leaks in a single toilet tank could equate to a 4,500 liter saving of water – a figure which would be significantly higher in office buildings with large-scale facilities.
Other water saving tips which can be implemented include using alternative water sources to flush toilets or fuel water-based facilities. Such measures have already achieved relative success with a shopping centre in Hull saving 35 million litres of water by using 1.3 million litres of rainwater a year to flush their public toilets.
Social responsibility and brand identity
Of course, saving water is not all about direct financial savings – it is primarily about environmental preservation and eco-consciousness. Each company has a social responsibility to improve the way in which they impact the environment around them and there are numerous benefits to encouraging such action.
Aside from the sustainability which you will no doubt create, a closer focus on your social responsibility will help to promote your brand in a favourable light. Reports concerning companies which are dedicated to ‘going green’ are fairly commonplace now, with award ceremonies for the most efficient a fairly routine event.
Yet, while good news travels fast in the world of business, bad news travels even faster. Those found guilty of an irresponsible and reckless approach to energy use are penalised with bad publicity and poor branding. As the image which you present to the world is directly proportionate to the amount of business you receive this means a failure to acknowledge your role as a major environmental player will almost certainly result in a drop in profits.