AT&T Unveils Eco-Ratings For Mobile Phones

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Today AT&T unveiled its  new eco-rating system, which will appear on AT&T-branded device packaging later this year, and will offer a simple way customers can see the environmental impact of mobile handsets before they buy them. The system will:

  • Introduce an easy-to-understand process that rates the device’s impact on the environment.
  • Cover attributes such as: environmentally preferable materials, energy efficiency, responsible end-of-life treatment, and environmentally-responsible manufacturing.
  • Educate customers about the complex issues in simplified labels and terms.
  • Encourage meaningful design change from manufacturers and the industry.
  • Evolve as technological innovations, industry norms and sustainability needs change.

This new approach results from their work with BSR, a global business network and consultancy focused on sustainability.

http://www.youtube.com/watch?v=n8Y8cgtlXEA