This is a guest post by John Simonetta, owner of Proforma Simonetta Freelance, an eco-friendly promotional items consultancy (see proformagreen.com). John’s blogs are designed to keep us up to date on the “greening” of his industry.
Remember the ECOCoolie from Numo Manufacturing? The first version of the EcoCoolie had only 15% post-consumer recycled material. At the time I applauded the fact that this Dallas based manufacturer was at least making a post-consumer material coolie (it was the first on the market as far as I could tell), but was disappointed at the low 15%.
Now Numo has come back to the market with the EcoCoolie Pocket Coolie 2.0 available Feb 1, 2010. This unit is made of 1/8″ high-density recycled-open cell scuba foam and will boast a full 85% post-consumer content, and at EQP for $0.89, that is $0.10 less than the EcoCoolie version one, when it debuted last year.
The EcoCoolie is available in Black, White, Red, Royal Blue, Navy Blue, Kelly Green, Lime Green, Bright Orange, Purple, Forest Green and Yellow. If your business is in the business of handing out coolies, then 2010 might be the year for you to go green with your beverage marketing materials.
And that is not all. Numo is using the same 85% post-consumer content material on their EcoCoolie Bottle Jersey 2.0 (EQP $1.65), EcoCoolie Four-Color Process Bottle Jersey ($EQP $2.72), EcoCoolie Zippered Bottle Coolie (EQP $2.08) and EcoCoolie Four-Color Process Zippered Bottle Coolie (EQP $3.49). Again all made with at least 85% post-consumer content material.
The beverage coolie is likely one of the most popular promotional items available in our industry. Like caps and tshirts, most people have a favorite coolie they have had for years, often showing their support for their favorite school, sports team, or brand.
Coolies provide the Ecopreneurist with a large imprint to cost ratio and are certainly an item to consider for any business that caters to the sport, outdoor, beverage, or educational markets.
If you are an ASI member with questions for Numo Manufacturing Tracy Moore is the contact to talk to. If you are interested in these items to promote your own business contact your local promotional items vendor or email firstname.lastname@example.org for information and pricing.