Forget the pump. Brew your own fuel.

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While researching the greening of transportation that I reported on earlier this week, I came across an incredible new product, the EFuel100 MicroFuelerTM. This incredibly beautiful “appliance” lets you make your own fuel.


A self-contained micro-refinery, the EFuel100 makes environmentally friendly ethanol at about $1 a gallon. Both a pump station and an ethanol distiller, it uses sugar to produce up to 35 gallons of ethanol per week. At a cost of $9,995 not including a 30% federal tax rebate for business owners or a $1,000 rebate for individual non-business owners, at current gas prices it could pay for itself in just a couple years. There also may be other credits, which vary by state. The U.S. Dept. of Energy lists state-by-state rules for ethanol-related incentives and laws. Its no surprise that ID Magazine, which just named the EFuel100 as the best green product in New + Notable 2008: The Year’s Smartest Products, reports that commercial customers with delivery-truck fleets account for 65% of sales.

The MicroFueler starts shipping in the fourth quarter of 2008.

About the Author

Jennifer Kaplan writes regularly about sustainable food and wine, the intersection of food and marketing and food politics for and is the author of Greening Your Small Business (November 2009, Penguin Group (USA)). She was been named one of The 16 Women You Must Follow on Twitter for Green Business. She has four kids, a dog, a hamster and an MBA - find her on .