Junk Mail. Two words, a lot of impact. 100 million trees worth annually in the US, along with the resources used to print them, plus the resulting additional emissions generated carrying them around to their final destination, your mailbox. What to do, aside from recycle?
The first option that may come to mind is the well advertised Green Dimes service. It does indeed seem to do a great job at reducing mailings, up to 90% in three months, and they plant 10 trees for you while they’re at it. I do have a qualm with tree planting however, as it’s recently been shown that this popular eco guilt reliever has also resulted in the displacement of people in places like Uganda that tree planting companies want to make use of for this now increasingly lucrative business. But I digress…
Green Dimes would seem a fine option, but for one thing – there’s a better one out there. One that costs nothing (vs $20) and goes further to take you off telemarketer lists as well. Who? ProQuo. And how is it that they’re free? They offer a service that you can choose to opt in for catalogs you’d actually like to receive (what a concept!) for which they make a profit from the catalog companies. And they only make these offers if you request they be made. Shocking, I know.
But does this mean they share your private information with third parties in general? In a refreshingly non-qualified statement, they say, “ProQuo will never sell, trade, transfer or otherwise share your information with third parties without your express consent — ever.” I’ll be interested to see how well this business model works. But for now, consumers have a simple, free option to do about that daily annoyance that arrives unbidden in their homes each week.
While you’re waiting for your junk mail to reduce, have you made any creative reuse of it? What other ways have you found to effectively minimize paper use, and mail receiving in your home or business? An interesting option you could combine with this to not even receive mail at all is Earth Class Mail.