Green Gifts are Good Business Too

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Having lived through the Dot-com boom in San Francisco, I went to many over-the-top networking events, at which I received too many (generally plastic) chotchkies. So I was pleased to see that when ThinkEquity Partners wanted to send partygoers off with a logoed-reminder at a reception during their ThinkGreen conference in San Francisco last week, they chose something useful and recyclable – wine.

ThinkEquity wine Organic vintner Jaeger brought a barrel of wine to the party where guests could decant their own bottle of wine, cork it and put on the label.

I was also impressed with a more extravagant corporate gift designed by Cari Class, the founder and principal of a firm called Design Source. Cari’s client, Mugnaini, which sells wood-burning ovens, wanted to send an impressive thank you gift to clients, and Cari designed a reusable wood box to hold kitchen accessories. Of the packaging, Cari says, “It was a gift in and of itself. The wood came from a sustainable forest in Canada, even the hinges were made from reused metal. The company’s emblem was branded on the front of the box. It is a lovely piece.” And it’s green too!

About the Author

A strategy and marketing consultant, Leah enjoys highlighting the efforts of, and providing information for, social entrepreneurs. In her consulting practice, she works with cause-related businesses and enlightened investors--to see people succeed at doing good for the planet and local communities while doing good for themselves. Leah has a B.S. in business from UC Berkeley and an MBA and Certificate of Public Management from Stanford University. More information at www.leahedwards.com